Brand Strategy Workshop 2
Designing & Delivering Effective Brand Experience
Focusing on defining and delivering the total brand experience. It explores the holistic approach to brands and examines sensory branding, emotional branding, spiritual branding and experience design.
Case studies and examples will be used to identify current winners and losers and describe a number of tools, techniques and models that can be used to make the core concepts come to life.
Our latest series of Brand Strategy Workshop are running in collaboration with Park Royal Partnershop - find out more!
Who Should Attend
Middle management professionals, marketeers, creative directors, design managers, brand champions, advertising & promotion executives or PR and media related personnel, who are aiming to improve their skills, update knowledge, learn about competitors' best practice, and equip themselves and their organisations with innovative strategic thinking.
The Objectives
To help sharpen your understanding of innovative skills and methods to respond to our new tech, fast changing, unpredictable and less tangible marketplace by discovering how design can improve your strategies to:
- get your product/brand chosen
- be one step ahead of your competitors
- make profit through building brand value
- retain credibility, trust and meaning