Packaging Strategy Workshop

The major challenge for our industry is to design effective, vibrant packaging for increasingly sophisticated markets within the constraints of a fluctuating global economy. Change is happening much faster, leading to increased unpredictability and instability.

• How can the packaging industry prepare for what's to come?
• Which materials will we be using?
• Will packaging have the same functional and emotional roles?
• How can we cope with waste?

In this guided workshop we will explore possible answers to these questions and links between design, materials, branding and future-forward thinking, to help delegates sharpen their understanding of innovation and strategic thinking and to provide a practical framework to incorporate future ideas into today's management and packaging strategies.

Who Should Attend

This course is designed for professionals in all areas of packaging from designers and technologists to retailers and branding strategists.

The Objectives

The aim of this short programme is to help delegates sharpen their understanding of innovation and strategic thinking and to provide a practical framework to incorporate future ideas into today's management and packaging strategies.

You will be able to:

• challenge current thinking in marketing and branding for packaging leaders
• make better strategic decisions about future packaging materials
• integrate tomorrow's knowledge into today's strategy planning