Packaging Strategy Workshop

Dr Lynn Gabrielson,  Lynn has a broad background and experience in different areas of materials teaching and research. Her work has covered metals, ceramics, polymers and composites. Her main interest is packaging technology, especially the materials aspects. Lynn currently works for Brunel University delivering the technical content of the MSc Packaging Technology Management programme. As well as the hard science, she also enjoys the softer aspects of new product development, marketing and consumer safety. Before joining Brunel University, she spent 11 years in industry working in polymers and electronics.

Maria Ana Neves, MA,  Maria is a strategist for business and social change through innovation. A trained designer, she has led businesses through the process of change through developing innovation, design and brand strategies with particular focus on value creation. She is a lecturer and tutor on the Innovation Management MA in Central St Martins and a member of the Global Metadesigners Network, Goldsmiths and the Human-Centred Design Institute, Brunel University. Her professional client projects currently include Design Council Review of the National Occupational Skills for Design; business design for Zometool Inc. (US); brand strategy for Rethink Games Ltd (UK); social innovation with London Citizens, new business development for Harrisons Group (India) and inspirational workshops for companies including Proctor & Gamble.

Peter Schmidt-Hansen,  Peter is a freelance lecturer, industrial consultant and an Associate Tutor at UEA. He has established and run several Masters programmes. His teaching covers business strategy, marketing, new product development, design, project anagement and business skills. His consultancy work is based on strategic development, change management, innovation, and technology networking. A trained engineer, he has extensive industrial experience having worked as a manufacturing manager, marketing manager, strategic planner and managing director within a number of international packaging groups.