Is it really necessary to shrinkwrap a cucumber?

A lively one-day sustainable packaging workshop offering packaging designers a quick, effective way to get up to speed on fulfilling sustainability briefs and still producing great design. (All material Copyright Aldridge & Miller)

95% of clients are more likely to use your services if you can show that you are green*, and three quarters of consumers also feelthat companies should provide information on their environmental impact**. Laurel Miller of a.m. associates explores sustainability's growing role in sustaining your business.

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Who Should Attend

Designers
Buyers
Brand Managers
Specifiers
Packaging design specialists
Retail specialists
Marketeers

The Objectives

To ensure that good packaging design is also good for the environment.
The Cucumber Seminars are designed to empower delegates with the environmental knowledge to make
informed decisions about pack design, materials suitability and performance, cost implications and pack disposal.
You will be able to :

  • Understand which materials are best to use in terms of source and disposal.
  • Make informed decisions on the environmental information that bombards you. Understand the path of pack from production to disposal.
  • Make informed decisions on the complex issues of biodegradability and compostibility.
  • Understand recycling symbols.
  • See great design and brand image as components that don’t have to be compromised and can still be  achieved within an environmental framework.

Learn how brand image and pack design don’t have to be compromised – let’s turn the environmental challenge to our advantage. We will empower you with the confidence to achieve great, fast-selling packaging within the environmental framework.

Learn about the environmental aspects of conventional materials and new bio-materials: how to evaluate new materials, to make informed choices based on sound information.

Learn about waste hierarchy and where packs end up after disposal: Reduce, Reuse, Recycle, Energy
recovery, Landfill.

Gain the information you need to distinguish between environmental fact and greenwash.