Lifelab Innovations Ltd: Purebreathe Urban Velo
Urban Velo is a respiratory protection device which was developed in collaboration between Lifelab Innovations and design student Daniel Worboys. It offers an alternative to industry approved respiratory masks that provide inadequate anthropometric sizing, resulting in reduced air pollution protection for Chinese users. The design incorporates user perceptions to reduce social stigma and improve social acceptance amongst the specific target market.
LifeLab Innovations Ltd. is a Brunel spinout health and lifestyle innovation company, led by Professor Alison McConnell.
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